As recruiters, we talk a lot about working more closely with our clients. Truly understanding their ongoing needs and helping to reduce the workload in their internal talent teams. Being a genuine extension of how they hire, rather than a vendor they call when something is urgent.
The problem is that traditional recruitment models make that almost impossible. Most businesses maintain large PSLs, agencies pitched against each other reactively, with high placement fees built in, to offset the risk of working that way. It isn’t a partnership. It’s a transaction.
We built AIR to change that. A model that lets us sit alongside our clients as part of their talent function, not outside it, at a cost that makes that relationship sustainable for both sides.
A better way to hire
AIR is a refreshingly different way of hiring. Rather than posting a role and waiting to see who applies, or using a scatter gun approach of messaging, it starts with deep research. Candidates are identified, assessed and scored before any outreach begins. This means the people you initially engage are genuinely the right fit for the role.
It all starts with a job slot, giving our clients unlimited hires at no additional expense. The client provides a briefing and a job spec, and that gives us everything we need to build a targeted search, running at 60 to 70% less than a traditional recruitment fee.
From there, it works through five connected capabilities:
1. AI-Powered candidate research and scoring
Using our technology stack, we build a candidate search based on the job spec and enrich that data to ensure every individual is researched thoroughly before scoring begins. Our AI conducts deep research into each candidate to build a comprehensive picture of their experience, skills and suitability, then scores them against fixed criteria defined by the client and the role. Shortlists are built on data rather than instinct, and because scoring is applied consistently against objective criteria, unconscious bias is removed from the process entirely.
2. Hyper-personalised candidate outreach
Once the final scored list is ready, it is pulled into our sequencing platform to begin outreach. This isn’t a generic job alert. Each candidate receives a personalised video job description crafted specifically for them, making the first interaction relevant, human and worth their attention. It is outreach that respects the person receiving it.
3. Multi-channel outreach campaigns
Our sequencing platform runs personalised automated campaigns ensuring no one is missed and no follow-up is forgotten. These go well beyond a standard email sequence. Outreach is delivered across audio, video and text-based messaging, creating a varied communication experience that reaches candidates through the channels they actually pay attention to. Every touchpoint is tracked until a genuine conversation is established.
4. Automated interview booking
Once a candidate is engaged, interview scheduling is handled automatically. Candidates are presented with live available slots and can confirm at the click of a button. No back-and-forth, no delays. Speed matters at this stage. The faster both sides can move, the more likely you are to secure the right person before they make a decision elsewhere.
5. Live reporting and complete transparency
Clients have access to live reporting for every active role, with full visibility of where each candidate sits in the process at any given moment. No chasing updates and no waiting for a weekly call. Bottlenecks appear as soon as they form, so decisions can be made quickly and confidently. For Heads of Talent who are accountable to the wider business for hiring timelines, this is a meaningful shift from how most recruitment relationships work.
Five key capabilities. One connected process
Each of these capabilities delivers value on its own, but the real power comes when they connect. The research informs the outreach, the outreach drives the campaign, and the campaign fills the pipeline. Interview booking keeps the process moving, and live reporting gives everyone the visibility to act decisively at every stage.
This is what it means to work as a genuine extension of a client’s talent team, rather than an external supplier reacting to briefs. All this delivered for a fixed monthly fee that runs at 60 to 70% less than a traditional placement fee. Not only that, but our clients can make as many hires from that fee as they like, at no additional cost.
AIR doesn’t just reduce the cost. It removes the friction, accelerates the process, and ensures the shortlist on your desk is built on deep research.
If you’re spending too much, waiting too long, or making too many compromises on quality, that’s exactly the problem we built AIR to solve.
Please get in touch for a free consultation and a bespoke hiring analysis tailored to your organisation. See how we can transform your hiring process.
james.campbell-clause@edenjames.co.uk | 07528763202